In its second-largest acquisition, Amazon buys the company for $970 million.
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BroadVision’s services include a professional services group that works with the initial implementation, assists with migration if necessary and provides training to the client’s staff. In addition to Circuit City, BroadVision’s customers include Sears, Roebuck and Co., Wal-Mart Stores Inc.’s Sam’s Club, Samsung USA, Toshiba and GSA Advantage, the e-commerce platform for the General Services Administration, the procurement operation of the U.S. government.
BroadVision also offers its services on a hosted basis, in which it maintains the software and applications on its own servers. Customers for the hosted service include Yankee Candle and Cornerstone Brands Inc., operator of a number of online and catalog brands. What BroadVision’s customers have in common, whether they install the software or use it on a hosted basis, Pisane says, is that they want a sophisticated web site that allows integration of cross-channel data.
For the coming year, Pisane says BroadVision will focus on the continued roll out of BroadVision Commerce 7.1, stressing that it integrates easily with legacy systems and helps retailers leverage the technology investments they’ve made already. “Things are picking up now, but we’re not in a replacement market,” Pisane says. “The story is incremental value rather than new platforms. A lot of people bought a lot of stuff and so for new customers our system will be an add-on to help them get all they can out of their existing technology.”
But that’s OK with Pisane as retailers will be striving to take advantage of the new reality of online retailing. “Bringing retailers into the new age is where we come in,” he says. “Our job is to help them hit their business goals.”