November 29, 2004, 12:00 AM

How Circuit City built on success when it relaunched its web site using BroadVision`s newest release

(Page 2 of 2)

BroadVision’s services include a professional services group that works with the initial implementation, assists with migration if necessary and provides training to the client’s staff. In addition to Circuit City, BroadVision’s customers include Sears, Roebuck and Co., Wal-Mart Stores Inc.’s Sam’s Club, Samsung USA, Toshiba and GSA Advantage, the e-commerce platform for the General Services Administration, the procurement operation of the U.S. government.

BroadVision also offers its services on a hosted basis, in which it maintains the software and applications on its own servers. Customers for the hosted service include Yankee Candle and Cornerstone Brands Inc., operator of a number of online and catalog brands. What BroadVision’s customers have in common, whether they install the software or use it on a hosted basis, Pisane says, is that they want a sophisticated web site that allows integration of cross-channel data.

For the coming year, Pisane says BroadVision will focus on the continued roll out of BroadVision Commerce 7.1, stressing that it integrates easily with legacy systems and helps retailers leverage the technology investments they’ve made already. “Things are picking up now, but we’re not in a replacement market,” Pisane says. “The story is incremental value rather than new platforms. A lot of people bought a lot of stuff and so for new customers our system will be an add-on to help them get all they can out of their existing technology.”

But that’s OK with Pisane as retailers will be striving to take advantage of the new reality of online retailing. “Bringing retailers into the new age is where we come in,” he says. “Our job is to help them hit their business goals.”


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...