November 24, 2004, 12:00 AM

HOSTWAY REDEFINES THE ROLE OF E-COMMERCE BUSINESSES WITH NEW MERCHANT MANAGER 2.0

Kurt Peters

Senior Executive Editor

Hostway Corporation releases upgraded online store-building tool, making e-commerce easy

Chicago, IL – Tuesday, November 23, 2004 – Hostway Corporation today publicly releases Merchant Manager 2.0, a Web site tool that allows businesses to create professional-looking online stores and catalogs, available at www.hostway.com/smb/m2.

“Merchant Manager includes all the basic features needed to manage an online business in real time anywhere via the Web,” explains Melissa Zuckerman of Hostway’s product management department. “Our goal was to foster complete control of our e-commerce products and to offer customers competitive e-commerce features and services.”

Merchant Manager launched November 18, 2003 as a shopping cart development and management system for ecommerce products. Today, the enhanced Merchant Manager 2.0 tracks real-time visitor activity, monitors orders and inventory levels, and captures and analyzes customers’ buying patterns.

The updated store-building tool allows online businesses to not only attain customers` contact information, but to also sort products quickly by quantity, date or type. Plus, online stores have the ability to establish maximum or minimum purchase quantities and to offer free delivery options for specific products. They may also apply sales taxes by state and/or zip code. The 2.0 version provides businesses with an “image gallery” to revamp their Web sites’ product presentations with more graphic choices for stores buttons, layouts and overall feel.

Inquiring businesses may review store and administration demos of Merchant Manager 2.0 at www.hostway.com/smb/m2: The store demo includes how to customize account information and list items in customers` shopping carts; delivery, billing and payment information; and an order confirmation page. The “admin” demo includes the Store Setup Wizard; ways to customize and edit content; Customer Manager; Order Manager; Product/Catalog Manager; reports of customers` real-time buying cycles; and promotional tools.

Moving forward, all of Hostway’s earlier customers who operate the preceding version of Merchant Manager will migrate to version 2.0 on Monday, January 10, 2005.

About Hostway
Hostway Corporation provides Web hosting and managed services to more than 300,000 customers worldwide. Hostway helps individuals, small businesses and large enterprises achieve more value from state-of-the-art Web-based technologies by reducing their complexity and cost. Founded in 1998, Hostway is one of the five largest Web hosting companies in the world with offices in North America (Chicago, Tampa and Vancouver), Europe (London and Amsterdam) Asia (Seoul) and Australia (Sydney). For more information about Hostway Corporation, please visit www.hostway.com or call 1-888-290-5170.

Contact:
Lauria Locsmondy
312/994-7720
Lauria.Locsmondy@Hostway.com

Tina Janczura
312/970-5841
Tina.Janczura@slackbarshinger.com

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