November 24, 2004, 12:00 AM

Apple leads in visits to computer web sites

Apple Computer Inc. led computer manufacturers’ web site in terms of unique visitors for the week ending Nov. 14, Nielsen/NetRatings reports.

Kurt Peters

Executive Editor

 

Apple Computer Inc. led computer manufacturers’ web site in terms of unique visitors for the week ending Nov. 14, with 4.9 million, Nielsen/NetRatings reports. No. 2 was Dell Inc., with 2.7 million, followed by Hewlett Packard Co. with 2 million, Gateway Inc. with 479,000, Xbox, with 406,000, Sun Microsystems Inc., 339,000, IBM, 332,000, and eMachines, 299,000.

Consumers spent the most time at IBM, at 10 minutes and 38 seconds. The average time spent at a computer manufacturer’s site was 8 minutes, 3 seconds. Men dominated computer sites, with 57% of traffic being male. 35% of visitors had household incomes over $75,000.

Nielsen’s AdRelevance Index also reported on the top retail goods and services online advertisers by number of impression. The largest and their impressions (in millions) for the week ending Nov. 14, were:

Books, Movies & Music, 575.2
Misc. Services, 329.7
Personal Care, 264.1
Apparel & Jewelry, 215
Home Improvement, 195.8
Electronics, 178.7
Flowers & Gifts, 131.4
Auctions, 117.5
Office Supply, 50.2
Automotive Supply & Service, 45.9

 

 

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