November 12, 2004, 12:00 AM

With web-enabled POS, Ritz Camera stores can access suppliers` databases

With the new web-enabled POS system in Ritz Camera Centers, store clerks have browser access from the POS terminal to access suppliers’ web sites to check product specifications or activate cell phones, the retailer says.

Paul Demery

Managing Editor, B2B E-commerce

 

With the new web-enabled POS system in Ritz Camera Centers, store clerks have browser access from the POS terminal to access suppliers’ web sites to check product specifications or activate cell phones, Bob O’Hern, vice president of information systems, tells InternetRetailer.com.

Ritz recently deployed a Java-based, web-enabled Xstore POS system from Datavantage, a unit of Micros Systems Inc. “Now our stores will have Internet access from the POS to get to selected web sites,” O’Hern says. For example, store clerks can check digital camera manufacturers’ sites for additional specifications or demonstration tips to help answer customers’ questions, he adds.

And as Ritz pushes more into sales of photo-capable cell phones, it will use the new POS terminals to activate new phones through the wireless service company’s web site, O’Hern says.

Other uses of the new POS system include e-mailing information on new products, promotions and pricing from headquarters to store POS terminals, O’Hern says. “A lot of information will be pushed to stores this way,” he says.

The new terminals will also use a private DSL network to access information on customer sales activity at stores throughout the Ritz chain. If a customer from the East Coast visits a West Coast store, for example, the store clerk will be able to access the customer’s past transactions to suggest additional purchases or to process returns, O’Hern says.

 

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