Rare Method Achieves 88% Revenue Growth in Fiscal 2004

Calgary, AB, Nov. 08/CNW/ - RareMethod Capital Corp. today announced consolidated financial results for the 12 months ended June 30, 2004. For the 12-month period, Rare Method recorded revenues of approximately $2.89 million, an increase of 88 percent from $1.53 million in fiscal 2003. The company’s EBITDA (Earnings Before Interest, Taxes, Depreciation and Amortization) for the year improved to $104,112 compared with a loss of $101,694 in fiscal 2003. Rare Method posted a Net Loss of $43,870 in fiscal 2004 compared to a Net Loss of $226,001 in fiscal 2003. To download detailed financial statements please go to http://www.raremethod.com/menu/Financial_Reports.

"We are very excited about our revenue growth in fiscal 2004," says Rare Method president, Roger Jewett. "It is a testament to our strategic positioning of the company to capitalize on the growth in interactive marketing."

"Our strategy of becoming a national leader in interactive marketing is well under way," says Jewett." Throughout 2004, we redefined and expanded Rare Method’s service offerings to provide full service interactive marketing programs for our clients. We also strengthened our team of interactive marketing experts that deliver these services to a growing list of enterprise clients." Jewett added, "We are investing today to build a solid foundation that will sustain our current growth trends."

As for fiscal 2005, Jewett believes Rare Method is ideally positioned to continue its revenue and profitability growth. "We intend to pursue our objective of becoming a national leader in interactive marketing. We will broaden our depth of talent, service offerings and secure larger enterprise clients. With interactive marketing budgets on the rise and a favourable business climate, we are well positioned where opportunity for rapid growth is highest and competition is least."

About RareMethod Capital Corp.
Rare Method (TSX-V: RAM) is a leading Canadian interactive marketing firm that uses its in-house talents to design, build and implement strategic interactive marketing programs that generate results for its clients. Rare Method services include award-winning traditional and digital creative, sales and marketing data analysis, strategic email marketing, web and online applications development, interactive CD ROM design, broadcast audio and video production, and on hold messaging (On Air division). www.raremethod.com

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy or accuracy of this release.

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For further information:
Mr. Roger Jewett, President, Rare Method
(403) 543-4500

roger@raremethod.com
Mr. Neil Bousquet, APR, PR Rare Method
(403) 256-8834
neil@raremethod.com