The most robust growth in online holiday shopping will occur in Jewelry & Watches, where sales are expected to increase 67% year-over-year to $739 million in November and December of this year from $443 million a year ago, comScore Networks Inc. projects. The next strongest growth will occur in Furniture, Appliances and Equipment, where November-December sales will be up 58% to $1.7 billion from $1 billion a year ago, comScore says.
Strong growth will also occur in Computer Software (excluding PC games), up 43% to $1.29 billion from $857 million; Flowers, Greeting Cards & Miscellaneous Gifts, up 43% to $1.1 billion from $782 million, and Home & Garden, up 28% to $1.35 billion from $1.06 billion.
As reported earlier at InternetRetailer.com, comScore expects total online sales in November and December will reach $15.1-$15.5 billion, up about 25% from $12.3 billion a year ago.
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