-- Content Caching Solution Enables Seamless Delivery of Billions of Audio & Video Ads to Online Users Worldwide
WOBURN, Mass. and New York, NY (AD:Tech 2004) – November 8, 2004 – Mirror Image® Internet, an adaptive network for online content, application and transaction delivery, today announced Flashtalking, a video delivery, email and advertising solutions technology, has selected Mirror Image’s Global Content Caching solution to reliably deliver hundreds of high-volume advertising campaigns to more than 100 million online users worldwide.
“As an online advertising provider who combines audio and video to deliver messages for clients such as MSN, Cisco, Nissan and Nike, top-notch performance is crucial. Mirror Image allows us to balance traffic bursts with day-to-day server requirements, a problem we were unable to cost effectively solve with our own servers,” said Paul Cunningham, Managing Director of Flashtalking. “After evaluating all major content delivery providers, we found Mirror Image to offer the best combination of solutions, pricing and client service.”
Providing a flexible and unique video advertising solution based on Flash 4+, Flashtalking enables clients to bring high-quality TV spots to life online with instant streaming or progressive load & play, automated connection speed id, variable video selection and play controls. Recently, Flashtalking launched a “takeover” ad for MSN’s UK home page, which combined an “overlay” ad sequenced with a video ad. The two online ads, optimized to work seamlessly regardless of the users connection speed, were delivered simultaneously to users via Mirror Image’s global Content Access Point® (CAP) network. The advertisement can be viewed at: www.flashtalking.com/msntakeover/.
“The highest-quality customer service, on-demand scalability and secure content management is what resonates with our customers today,” said Bob Hammond, Chief Technology Officer at Mirror Image. “We understand the importance of providing these capabilities and are delighted advertising companies like Flashtalking are turning to us to more effectively deliver innovative multimedia campaigns.”
Flashtalking joins The Ad Council, adInterax, Fastclick, Forbes.com, Poindexter and other leading advertising/media companies that leverage Mirror Image’s adaptive network to successfully deliver content to millions of users worldwide.
Flashtalking is the leading European provider of online video advertising, working with major brands such as Nike, Ford, HP & Columbia Tri-Star. Flashtalking video ads are unique in providing high quality TV spots online to both broad and narrowband connections virtually instantaneously. Working closely with leading ad servers Double Click & AtlasDMT, and with all major Internet portals including MSN, Yahoo! and AOL, Flashtalking delivers video ads into any ad space, on any website in a standard Flash 4 ad file. With only 4k of ad file required to deliver a Flashtalking video of up to 30 seconds, leading advertisers from Automotive, Grocery, Film Distribution, and Finance are finding that there is now a simple, effective, and high impact means to transfer TV Spots into online campaigns. For additional information please visit http://www.flashtalking.com or call +44 20 83401822.
About Mirror Image Internet
Mirror Image® Internet, an adaptive network for online content, application and transaction delivery, provides innovative Web computing solutions that offer e-businesses a smarter way to create more engaging Web experiences for users worldwide. With an enterprise-class platform combining an optimal mix of connectivity, processing power and storage, Mirror Image gives retail, advertising/media and software companies the control they need to deliver the Right Content to the Right Customer at the Right Time. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image increases revenue opportunities, reduces infrastructure costs and improves customer satisfaction for Global 2000 enterprises, e-businesses and service/hosting providers worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit www.mirror-image.com or call +1 866 374 4113.
Mirror Image Internet
+1 781 376 1158
+1 415 591 8420