Commission Junction Launches Over 100 New Performance Marketing Programs in Third Quarter
SANTA BARBARA, Calif. – November 8, 2004 – ValueClick, Inc.`s (Nasdaq: VCLK) Commission Junction, a provider of advanced online performance marketing solutions, announced that it has launched performance marketing programs for 103 new clients worldwide during the third quarter of 2004. Many of Commission Junction`s new clients are embracing performance-based affiliate marketing for the first time to take advantage of the upward trend in online shopping this holiday season. Clients who have signed on as part of their holiday sales push include CityModa, Garden Botanika, Jewelry Television, and Orvis.
With online holiday sales for 2004 projected to reach a record $21.6 billion (JupiterResearch), retailers have turned to new marketing channels like performance marketing to extend the reach of their online advertising efforts. Of the 103 new clients over 26% have signed on for CJ Vantage™, a premier affiliate marketing solution for advertisers, to leverage Commission Junction`s expertise and quickly ramp up their programs in time to capture holiday sales. Others clients like Orvis have signed on with Commission Junction to broaden their existing performance marketing program in order reach a wider audience and maximize revenue potential during this important sales period.
"The holidays are a critical revenue-generating period for our catalog business and we wanted our online marketing campaigns to reach as many consumers as possible. With the holidays rapidly approaching, we needed to work with a partner who could get our performance marketing program up and running quickly," said Jason Krupsky, e-commerce marketing manager at Orvis. "Commission Junction`s knowledge and experience made it easy to build a quality network which will augment our existing e-commerce marketing initiatives this holiday season."
"The 2004 holiday season is expected to bring even higher returns for online retailers than last year as more consumers flock to the Web for their holiday shopping. As one of the largest affiliate networks, Commission Junction provides advertisers with an extensive network of publishers to reach the growing and increasingly diverse consumer market," said Jeff Pullen, executive vice president of operations at ValueClick. "Commission Junction`s suite of performance marketing products and services provides a highly cost-effective, multi-channel online marketing solution that helps advertisers meet their revenue goals."
ValueClick, Inc. (Nasdaq: VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:
• ValueClick Media (media.valueclick.com) provides brand advertising and direct marketing solutions for advertisers, agencies and publishers. Through its ValueClick Brand and ValueClick Direct groups, ValueClick Media offers marketers a wide range of distribution methods, including web-based advertising, co-registration, pay-per-click search and a variety of e-mail marketing options.
• Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing and search marketing to drive measurable results for its clients.
• Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare Systems subsidiary (www.adwaresystems.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions.
For more information, please visit www.valueclick.com.