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Web-enabled POS keeps menus and pricing fresh at Dunkin’ Donuts
A new web-enabled POS system at Dunkin’ Donuts coffee shops provides for browser-based control of chain-wide menu changes, pricing and access to store-by-store sales activity, supporting further chain expansion, parent company Allied Domecq says.
When Dunkin’ Donuts parent Allied Domecq Quick Serve Restaurants introduces new products at some of its thousands of coffee shop franchises, it can now instantly upload the changes via a web browser instead of mailing product disks to all of its franchisees, the company says.
Allied Domecq is making the Radiant Systems Inc. system available as a growth-enhancing tool to its thousands of franchisees for its Dunkin’ Donuts, Baskin Robbins and Togo’s eateries, says Michael Furlow, CIO of Allied Domecq.
By letting Allied Domecq directly input menu changes, the system also enables the company to assure that all franchisees are using the same descriptions of products–which lets the company better analyze product sales for each restaurant, says Dave Griffin, vice president of Radiant’s hospitality division, which includes restaurants and other retailers. “When franchisees are using different codes for products, the company can’t understand exactly what they sold when reviewing sales data,” he says.
The new system is designed to provide Allied Domecq with browser access to sales from each restaurant every 60 minutes, he adds.
The Radiant system also provides franchisees browser access for altering product pricing, a task that Allied Domecq leaves to individual restaurant operators. A franchisee who owns five Dunkin’ Donuts, for instance, can upload price changes for all restaurants over the web instead of having to visit each site and physically enter changes into the cash register, Griffin says.
"Radiant technology, now deployed in 80 ADQSR restaurants, enables consistently quick service for customers, streamlines store managers` tasks, and speeds operators` ability to act and react," Furlow says. "With broader deployment, our corporate managers will gain vastly improved insight into brand performance at a granular level. This will help us to better evaluate and execute our expansion strategy and, most importantly, enhance our ability to support franchisees."