A well-known web retailing marketing executive is going from fresh food to fresh flowers. John Boris is the new vice president of brand communications and retail marketing at 1-800-Flowers.com.
Boris was the vice president of marketing and business development at FreshDirect Inc., a web grocer and food services company headquartered in Long Island City, NY.
Among his other duties Boris will help 1-800-Flowers continue its business development push into new merchandising categories. Non-floral merchandise such as gifts now makes up about 50% of total sales.
Online sales continued to grow at 1-800-Flowers.com last quarter despite the lack of any major gift-giving holidays during the period. Online revenues grew 8.5% to $53.1 million during the fiscal first quarter of 2005, which ended Sept. 26, compared to the same quarter a year earlier.
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