October 27, 2004, 12:00 AM

Amazon launches beauty store from beta testing

Amazon.com has moved its beauty store out of beta testing and is making it a full part of Amazon, the company announced today. The beauty store is at amazon.com/beauty. It will offer cosmetics tips from celebrity makeup artist Eve Pearl.

Kurt Peters

Executive Editor

Amazon.com has moved its beauty store out of beta testing and is making it a full part of Amazon, the company announced today. The beauty store is at amazon.com/beauty.

It sells skin care and beauty products from such well known brands as Sephora and Avon as well as from lesser known cosmetics companies. It also includes men’s grooming products.

Amazon, the largest online retailer according to Internet Retailer’s Top 300 Guide to Online Retailers, is promoting the site with several offers: • Customers who make a minimum purchase from certain merchants--including Philosophy, N.V. Perricone, H2O Plus, DERMAdoctor, DDF and others-from mid November through the holidays will receive an Amazon.com gift certificate toward a future purchase. • Several merchants offer free shipping, including Sephora, Fresh, Avon, LUSH, Crabtree & Evelyn, L`Occitane, B. Kamins, DERMAdoctor, Davies Gate, H2O Plus, Osmotics Cosmeceuticals and MenEssentials. • Customer can receive free gift with purchases from Avon, Philosophy, Yves Rocher, Zirh, Blockhead Bath, DERMAdoctor and SpaLook.

The beauty store will also offer cosmetics tips from celebrity makeup artist Eve Pearl.

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