October 22, 2004, 12:00 AM

Best Buy tops eBay in visitors to electronics sites

Best Buy led in number of unique visitors to computer and consumer electronics sites for the week ended Oct. 10, Nielsen/NetRatings reports.

Paul Demery

Managing Editor, B2B E-commerce

Knocking long-running leader eBay off its perch, Best Buy led in the number of unique visitors to computer and consumer electronics sites for the week ended Oct. 10, Nielsen/NetRatings reports. Best Buy had 1.71 million to eBay’s 1.54 million. In Nielsen’s last visitor tally of these sites, for the week ended Sept. 5, eBay led with 1.79 million visitors, followed by Best Buy with 1.48 million.

CircuitCity.com ranked third for the week ended Oct. 10, with 1.28 million, followed by Sony Electronics (SonyStyle.com), 612,000; Mozilla.org, 579,000; Sony.com, 459,000; TigerDirect.com, 364,000; OSTG, 341,000; and CompUSA.com, 310,000.

TigerDirect.com led in average time per visit, with 9 minutes, 20 seconds, followed by Sony.com, 7 minutes, 50 seconds; OSTG, 7 minutes, 29 seconds; Best Buy, 7 minutes, 26 seconds; eBay Electronics, 6 minutes, 39 seconds; Mozilla.org, 6 minutes, 8 seconds; CompUSA.com, 5 minutes, 46 seconds; CircuitCity.com, 5 minutes, 31 seconds; and Sony Electronics, 4 minutes, 54 seconds.

The computers and consumer electronics category was most popular with consumers aged 35-49, who accounted 6.54 million visitors, followed by consumers aged 45-54, at 4.08 million, and consumers aged25-34, at 3.56 million.

For the same week, Netflix garnered the most online advertising impressions among advertisers of retail goods and services, with 403.96 impressions, according to Nielsen’s AdRelevance report.

The top ten cited in the report and their number of impressions in millions:
Netflix Inc., 403.96
Classmates Online Inc., 168.17
Circuit City Stores Inc., 136.71
Target Corp., 114.97
MarketRange Inc., 98.27
Amazon.com Inc., 86.46
eBay Inc., 73.49
Advance Auto Parts, 67.77
Viacom Inc., 6 7.72
Cummins Industrial Tools, 66.84.

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