October 12, 2004, 12:00 AM

Alaska Airlines goes online with a store for logo merchandise

Alaska Airlines, the nation’s ninth largest airline, has launched an e-commerce site at companystore.alaskasworld.com selling Alaska Airlines and Horizon Air logo merchandise. It complements a physical store in Seattle.

Kurt Peters

Executive Editor

Alaska Airlines, the nation’s ninth largest airline, has launched an e-commerce site at companystore.alaskasworld.com selling Alaska Airlines and Horizon Air logo merchandise. It is using LaGarde’s StoreFront e-business platform.

“The goal of our online store was to enhance our service offerings to employees, so an easy and feature-rich shopping experience was a must,” says Kevin Wessel, with Alaska Airlines’ information and communication services unit. “Launching our store on the StoreFront platform, with its extensive shopping cart and behind-the-scenes technology features, has proven to be an effective vehicle for us to meet those customer/employee service goals.”

The online store complements a physical store in Seattle.

“We sought an e-commerce solution which was compatible with our existing technology and tools,” Wessel says. “StoreFront’s technology platform enables interface with the Bank of America payment gateway and provides necessary security safeguards. Perhaps most critical was the need to track and update inventory levels at the Seattle store and distribution center. StoreFront’s import capabilities enabled us to build an interface allowing the web store to sell inventory on the shelf in the Seattle store.”

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