Imperative for Corporations to Ensure Brand Credibility in Online Marketing Activities
SARASOTA, Fla.-October 4, 2004--Pivotal Veracity, LLC, an independent email delivery audit and optimization company, today introduced eBrand Monitor, a new tool to help organizations easily and comprehensively monitor their greatest assets, protect their reputation and safeguard the viability of their email communications. eBrand Monitor tracks a company’s domains, IP addresses, URLs and brand names to ensure they are reinforcing the company’s positive image and are not being used by unauthorized parties or in ways that will negatively impact the company’s ability to communicate effectively and credibly with their online customers.
Today, communication between an organization and its online customers has been significantly impacted and improved by the use of email. Unfortunately, while companies and their customers have become increasingly reliant on email, spam, scams and outright fraud are threatening its continued use as a credible and viable means of communication. Today, an estimated 70% of all email traffic in the U.S. is considered spam_up 10% since the passing of the CAN-SPAM act. However, spam is not the only problem now haunting the "killer app." In May 2004, the Anti-Phishing Working Group estimated that 1,100 new email scams were launched, and the Gartner Group estimates that a total of 57 million adults in the U.S. had received a phishing email by the end of May.
"eBrand Monitor offers an effective, easy and holistic way for our clients to monitor their brand and quickly and decisively resolve potential problems before they impact the delivery or credibility of their customer communications," said David Fowler, Director of Deliverability and ISP Relations for @Once, a leading email marketing solutions provider whose clients include Nintendo, Home Shopping Network, Warner Bros. and others. "Companies that consider brand value an asset will no doubt be encouraged to finally see a solution that allows them to easily manage the long-term viability of this most important of assets."
"Delivery optimization typically focuses on sound privacy policies, permission-driven mailing practices, secure infrastructures and email content," said Deirdre Baird, president of Pivotal Veracity. "While still essential to delivery, there are, unfortunately, many factors outside a client’s individual practices that now directly impact their ability to successfully communicate with their customers. With the growing false-positive problem, companies worry about whether their critical emails will reach their customers’ inboxes. Today, they must also worry about whether they will be perceived as credible once they arrive."
eBrand Monitor Features and Benefits
The eBrand Monitor solution incorporates the following five critical monitors, each of which may be activated as needed:
Pricing and Availability
eBrand Monitor is currently available through Pivotal Veracity and Pivotal Veracity partners as both a stand-alone solution and as a component of Pivotal Veracity’s delivery optimization suite. As a hosted, Web-based solution, it requires no installation or integration. eBrand Monitor is provided on an annual or monthly subscription basis with basic packages beginning at $500/month.
About Pivotal Veracity