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What do women want online? Easier, more personalized shopping
Women want their online shopping experiences to make their lives easier, Kelly Mooney, president of Resource Interactive told the Shop.org Summit this week.
Chief Technology Editor
Women want their online shopping experiences to make their lives easier. That’s the outcome of research based on a series of interviews with women two at a time that consultants Resource Interactive conducted for the Shop.org Summit this week in Anaheim, CA, and that resource Interactive president Kelly Mooney presented Wednesday.
The 10 things women want online, Mooney reported, are:
In answer to a question from the audience, Mooney noted that women like editorial content at sites if "the editorial content is separate and distinct and adds value to the site’s content."
Understanding what women want from a shopping experience is important, Mooney noted, because while they make up 51% of the population, women account for 83% of retail spending. They are responsible for 60% of online spending. Making their shopping simpler is important, she noted, because many are multi-tasking while they are shopping online. For instance, 65% occasionally or regularly watch TV while online and 71% have a child on their lap or nearby while they are online.