NEW YORK, Oct. 4 -- icrossing, the leading search engine marketing firm, announced today that it was selected to provide PETCO with its integrated Natural Search Optimization services. PETCO, the premier provider of pet food, supplies, and services recognizes the importance that search engines play in driving traffic -- and more importantly, qualified buyers -- to its website. icrossing will enable PETCO to connect with its target audience through the medium of search, resulting in efficient, results-driven online marketing spending.
"We had a list of several key attributes that we were looking for as we went through our search engine marketing firm evaluation," said Heather Blank, director of eCommerce Marketing and Business Development at PETCO. "These included proven methodologies, a track record of success with highly branded clients, superior technology and reporting capabilities, reasonable pricing, and outstanding client care. icrossing came out on top in our evaluation process. We look forward to seeing some outstanding returns on investment in the near future."
icrossing Senior Vice President of Client Services Larry Jenkins said, "icrossing plans to exceed all of PETCO`s high expectations. Our record of delivering outstanding results and exceptional ROI is only bested by our commitment to superior customer care."
PETCO (NASDAQ:PETC) is a leading specialty retailer of premium pet food, supplies, and services with a commitment to quality animal care and education. PETCO`s strategy is to offer its customers a complete assortment of pet-related products and services at competitive prices, with superior levels of customer service at convenient locations, by hiring pet lovers and training them to become counselors to our pet-loving customers. PETCO operates more than 690 neighborhood stores in 45 states and the District of Columbia, as well as a leading destination for online pet food and supplies at http://www.petco.com/. The PETCO Foundation, PETCO`s non-profit organization, has raised more than $18 million since inception in 1999. More than 2,300 non-profit grassroots animal welfare organizations from around the nation have received support from the Foundation. Through the PETCO Foundation, PETCO endeavors to be a community leader in promoting the welfare of companion animals, as well as the importance of the human-animal bond, which includes raising funds for animal welfare as well as promoting "Think Adoption First" to all of their customers.
Since 1998, icrossing has been connecting businesses with qualified customers through the medium of search. Today, icrossing applies its experience, technology, and unparalleled client service to many of the leading brands around the world. icrossing serves its clients with Natural Search Optimization, Paid Search Management, Search Analytics, and Search Intelligence. With its dedicated focus on search, icrossing continuously pioneers new and better ways to help clients meet and surpass their search marketing goals through customized solutions. For more information, visit http://www.icrossing.com/ .