PETCO First Joint Customer to Leverage Online Behaviors To Create Highly Targeted Email Campaigns
Redwood City, Calif. and San Mateo, Calif. - October 4, 2004 - Responsys, Inc, a premier provider of email marketing solutions and Coremetrics, a leading provider of hosted Web analytics, marketing and merchandising solutions, today announced an integrated email marketing and analytics solution that drives intelligent and highly relevant online marketing campaigns. The combined solution, available today, enables retail marketers to more efficiently create highly targeted email campaigns based on Web behaviors such as recent browsing habits and displayed preferences.
PETCO, a joint customer of Coremetrics and Responsys, has recently leveraged the integrated solution from Coremetrics and Responsys to develop targeted messages for groups of consumers based on their online shopping behavior.
"We are very excited about this integration because it gives us the ability to build more highly targeted email marketing messages," said Heather Blank, director of e-commerce & business development at PETCO. "The Coremetrics Web analytics platform gives us an extensive amount of customer data that we will use to test multiple email campaigns, which are powered by Responsys` email marketing solution. For example, we plan to test whether or not emails sent a day after a cart was abandoned are more or less effective at driving sales than emails sent a week after the cart was abandoned."
Under the terms of the agreement, Coremetrics will automatically feed online customer and visitor behavioral data into the Responsys email marketing platform. For the first time, multi-channel retailers can now deliver fully automated, pre-defined triggered email campaigns based on a customer`s recent behavior, such as browsed categories, cart abandonment, highest categories visited, and frequently searched categories. By defining unique parameters for these campaigns, such as the appropriate timeframe to send an email once an action has been taken on the site, marketers can more successfully strengthen customer relationships and influence purchasing behavior.
The integrated solution also enables marketers to create the top four most requested email campaigns, along with the reporting and analytics to measure their success. For example, retail marketers now have the ability to lower shopping cart abandonment rates by tracking Web behavior data in real-time so they can target each prospect with a timely, relevant incentive encouraging them to complete the purchase.
"Email marketing is a very popular and highly successful means of reaching the customer," said Joe Davis, president and CEO of Coremetrics. "Today`s priority for online marketers is to send emails that are relevant to individual customers. By integrating customer profile data from Coremetrics with the Responsys platform, multi-channel retailers can execute highly targeted campaigns that are more successful."
"Coremetrics is a recognized leader in Web analytics for retailers," said Dan Springer, CEO of Responsys. "Through this valuable partnership, we are able to offer an entire host of completely automated email campaigns based on a customer`s Web behavior -- helping marketers gain significantly higher response rates and drive revenue like never before."
Along with the partnership, Coremetrics and Responsys plan to engage in joint marketing and sales opportunities, promoting the joint solution to their combined worldwide customer base. Several customers have already signed on to utilize the seamless integration between Coremetrics and Responsys.
The integrated solution is currently available from both Coremetrics and Responsys. For more information, visit: www.responsys.com or www.coremetrics.com.
Coremetrics is a leading provider of hosted Web analytics, marketing and merchandising solutions. The company`s flagship product, Coremetrics 2005, is the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics 2005, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. Coremetrics services over 300 unique brands online, including Bank of America, Columbia House, CompUSA, Eddie Bauer, Motorola, The Weather Channel, Victoria`s Secret, and Williams-Sonoma. Coremetrics is privately held with funding from Accel Partners and Highland Capital Partners, and is headquartered in San Mateo, California with offices in Austin, Texas and Portland, Oregon. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
About Responsys, Inc.
Responsys is a premier provider of digital marketing solutions. The company enables performance-driven businesses to execute eMarketing campaigns that significantly improve return on customer relationships. Its sophisticated technology platform provides an enterprise-class solution for helping organizations design, deploy and optimize online marketing programs to drive revenue and increase customer satisfaction and retention. Responsys is trusted by market category leaders such as: Avery Dennison, Avis Europe, Carlson Companies, Lands` End and Office Depot. Responsys is a privately-held corporation based in Redwood City, California, with offices in: London; New York; Chicago; and Portland, OR. For more information, visit www.responsys.com.