Renovators.com, a web site for renovators of older homes, has introduced a revamped web site that allows online retailers who are selling to the home improvement market to not only list and advertise products, but also pick up sales leads.
Prior to the relaunch of the site two weeks ago, Renovators.com offered basic lists of retailers that catered to the home improvement market. But with the new site, retailers can develop customized ads that run throughout the web site and directories and they can offer direct links to their sales sites.
Additionally, Renovators.com has introduced “Where Can I Find It?” a forum in which consumers can seek tips and information on where to buy hard-to-find items-such as one recent listing in which a shopper was looking for a specific glass globe to fit a 1940s- light fixture. Here, retailers can track the forum to pick up sales leads, explains Thomas Boilard, founder of the site.
Renovators.com profits from retailers in several ways. Retailers can pay for customized ads that run in the listings and they can also subscribe to pay-per-click services. Additionally, they can take advantage of premium sponsorships where they can place a banner ad that runs on top of editorial pages that deal with specific renovation information and tips that are relevant to the products they sell.