September 30, 2004, 12:00 AM

Cleaner, Faster

(Page 2 of 2)

In addition, OfficeMax changed its presentation of product images to show thumbnails that shoppers can click to enlarge.

When BoiseOffice.com takes on the OfficeMax brand, it will operate separately and with a different web address from the existing OfficeMax.com, which caters to spot buys by small businesses as well as consumers. But Carrington says Boise may extend some of the new design features to OfficeMax.com and is exploring ways to integrate the two sites more closely, possibly with direct links to encourage cross-over shopping. "Our contract customers may want to visit OfficeMax.com to buy school supplies for their children, and now we have an opportunity to tie the two sites more closely together," he says. l

paul@verticalwebmedia.com

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