September 20, 2004, 12:00 AM

T.J. Maxx launches a web site for fashion-oriented, budget shoppers

After months of planning, T.J. Maxx is now live on the web with an e-commerce site that`s tightly integrated with its multi-channel strategy. Among the site’s features: personalized shopping tools, a store locater button and in-store returns.

Paul Demery

Managing Editor, B2B E-commerce

After months of planning, T.J. Maxx is now live on the web with an e-commerce site that`s tightly integrated with its multi-channel strategy.

Executives at T.J. Maxx, the largest off-price apparel retailer in the United States with more than 745 stores, aren’t saying much about the launch of TJMaxx.com late last week. But it’s clear the e-commerce site, which features nine merchandising portals and a clearance center, will be closely integrated with the chain’s multi-channel strategy and will target the retailer’s core customer: fashion, value-conscious, middle to upper-middle income shoppers. Like the regular stores, T.J.Maxx.com also features daily prices that are 20% to 60% less than department and specialty store regular prices.

TJMaxx.com features a no-hassle return policy where merchandise in new condition may be exchanged or brought to a T.J. Maxx store for a credit card refund within thirty days of purchase when accompanied by the original receipt.

The site also features a store locator button and a frequent shopper program where repeat customers can store their billing information, maintain their shopping history and check on the status of current orders.

T.J. Maxx is part of The TJX Cos. Inc. which also operates Marshalls, HomeGoods, A.J. Wright, and Bob`s Stores in the United States, Winners and HomeSense in Canada, and T.K. Maxx in Europe.

 

 

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