September 17, 2004, 12:00 AM

Oprah`s car giveaway drives users to Pontiac.com

Following extensive media coverage of a car giveaway on the Oprah Winfrey TV show, more than 140,000 consumers visited Pontiac.com on Tuesday, an increase of more than 600% compared to the daily average, comScore reports.

 

Automaker Pontiac’s web site got an immediate lift as the result of a car giveaway to every audience member on the Oprah Winfrey TV show Monday, comScore Networks Inc. reports. Following extensive media coverage of the giveaway, more than 140,000 consumers visited Pontiac.com on Tuesday, an increase of more than 600% compared to the daily average, comScore reports.

"With the majority of new car buyers researching online before they buy, the impact of this event in drawing Americans-including those in-market for a new car-to Pontiac online can`t be overlooked," says Dan Hess, comScore senior vice president.

At 70%, most of the visitors came from Internet connections at work, comScore reports. Work locations typically account for 50% of visits to Pontiac.com.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Bryan Gudmundson / E-Commerce

Which incentives are best at saving the sale?

It’s not necessarily the most valuable incentive that converts the best, a case study shows. ...

FPO

Heather Smith / E-Commerce

Taking advantage of the sharper marketing tools from Pinterest

Pinterest’s revamped private messaging system gives retailers more options for directly connecting with influential and ...

Advertisement