-- Massage Warehouse and Huppin`s/One Call Recent Customers to Deploy System --
Boston - September 13, 2004 - In an industry-leading move that helps call-center operations improve efficiency and slash return rates for catalogs and packages, software vendors QAS and Ecometry have integrated their products, combining QAS`s QuickAddress Pro address-management software with Ecometry`s Commerce Suite of business applications.
The integrated product, QuickAddress for Ecometry, has already been deployed by 35 catalogers and retailers and allows front- and back-end operations for multi-channel and direct-commerce companies to operate more efficiently. Call center and data entry operators use the QuickAddress product within the familiar Ecometry user interface to verify new and existing addresses against U.S Postal Service records, while the customer is still on the phone. Because the system verifies the address data as it is entered into a database, it dramatically improves dataquality and reduces the number of returned and undeliverable items. The system also works over websites, ensuring that only valid, correctly formatted addresses enter the user`s database.
Unlike other address management products that require significant dedicated IT resources and days or even weeks to deploy, companies can typically implement QuickAddress for Ecometry in less than one hour.
"Bad address data can cost a direct-commerce company millions of dollars when you factor in the expense of returned mail, undeliverable products or invoices and administrative costs," said Jonathan Hulford-Funnell, chief operating officer of QAS. "QuickAddress for Ecometry is a simple fix that immediately yields significant savings throughout the organization."
Massage Warehouse, a mail-order company distributing massage-therapy products, and Huppin`s/One Call, a retail and mail-order company specializing in Home Theater, Video and Camera sales, are among the customers who have recently deployed QuickAddress for Ecometry. Both are using the solution to validate the integrity of customer information through their websites and call centers.
Massage Warehouse initially chose QuickAddress for Ecometry to avoid delivery-service surcharges, but found that they also enjoyed an increase in data-entry speed, leading to boosts in productivity and customer satisfaction. By auto-filling address fields directly from USPS data files, QuickAddress speeds up their order entries by as much as 20 seconds, and in turn, shortens call-center queues. As a result, sales people have seen a huge jump in orders taken over the phone - 10-20 percent in the first week.
"When you consider factors such as the costs involved in catalog printing, mailing and response tracking, the decision to go with QuickAddress for Ecometry is an easy one," said David Keith, VP Technology of Huppin`s/OneCall. "We anticipate seeing a 20 percent increase in our catalog hit rates within the first three months of implementing the software. Additionally, I would like to note that the installation was very quick and easy. The staff at QAS walked me through the install, right to implementation on client machines. The whole process was done in less than an hour and on one phone call! Simply amazing!"
"There`s a natural synergy between the solutions Ecometry and QAS provide," said John Marrah, president, Ecometry Corporation. "The rapid-addressing technology and productivity improvements that come with QuickAddress will allow our clients to handle larger volumes of customers more efficiently."
About QAS (www.qas.com/us)
Established in 1990, QAS (www.qas.com/us) is a pioneer in address management software. The company`s QuickAddress products capture, verify, clean and maintain address records within any company. The products are based on data secured from national postal authorities, including the United States Postal Service. QAS has over 8,500 customers worldwide in the finance, insurance, retail, travel, healthcare, education, telecommunications, government, and media sectors. In addition, there is a wide range of QAS business partners who have seamlessly integrated QuickAddress software within their own applications. These include organizations such as Oracle Corp., SAP, Siebel Systems, Inc., Ecometry, CommercialWare, PeopleSoft and Allenbrook. QAS is based in Boston, with international headquarters in London. The company has multiple offices throughout the US, Europe and Asia Pacific.
About Ecometry (www.ecometry.com)
Ecometry is the premier provider of customer focused software solutions for direct and multi-channel commerce. Its flagship product, Ecometry Commerce Suite, is a high volume suite of business applications designed to completely automate front-end and back-end operations for multi-channel retailers. Headquartered in Delray Beach, Florida, Ecometry`s client roster of more than 380 companies includes industry leaders such as Nordstrom, Time Life, Brookstone, Miles Kimball, Hickory Farms, Levenger, Delia`s, Overton`s, Nine West, Coldwater Creek, Coach, Ross-Simons and Urban Outfitters.
Elizabeth Silvi
Account Coordinator
SHIFT Communications
9 Galen Street, Suite 220
Watertown, MA 02472
Direct: 617.681.1251
esilvi@shiftcomm.com
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