September 15, 2004, 12:00 AM

A New York food delivery site takes on an obvious name: Delivery.com

The former NYCTOGO.com has relaunched and changed its name to Delivery.com, reflecting a broadening of services and plans to expand to other cities. Delivery.com is an online marketplace for New York City restaurants and specialty food retailers.

Kurt Peters

Executive Editor

 

NYCTOGO.com has relaunched and changed its name to Delivery.com, reflecting a broadening of services and plans to expand to other cities. Delivery.com is an online marketplace for New York City restaurants and specialty food retailers.

"We`ve experienced a 50% increase in our volume of orders since last year," says Paul Geller, Delivery.com CEO and founder. "Consumers know we`re the easiest and most efficient way to place meal orders for delivery, and our network of participating restaurants and merchants grows every month."

Delivery.com represents 500 restaurants and shops. Restaurants include neighborhood restaurants, delis and hamburger shops such as McDonalds. It also represents local gourmet stores such as Beluga Caviar, Dean & Deluca, Fifth Avenue Chocolatier, Grace`s Marketplace, New York Steak and Seafood, and ABC The Cigar Store.

The new site features a "MyDelivery" section for customers to customize and manage their account. Consumers can search the Delivery.com database of participating merchants by restaurant or merchant name, ZIP code, cuisine, and other keywords. They also can contribute to scores in rating aspects of their experience with restaurants. Delivery.com also maintains users` order histories and enables creation of a Favorites list, to make repeat ordering faster.

Delivery.com says expansion plans include development of regional merchant networks in Boston, and other cities around the country, and in many college markets.

 

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