September 13, 2004, 12:00 AM

Keeping search engine marketing real for smaller retailers

Unreal Marketing Solutions is launching a new hosted search engine marketing program for smaller catalogers, chains and business-to-consumer e-commerce sites.

Paul Demery

Managing Editor, B2B E-commerce

Unreal Marketing Solutions thinks smaller web retailers have to keep it real when it comes to search engine marketing, which is a prime reason the company expects to launch a new hosted service designed specifically for small catalogers, chains and business-to-consumer e-commerce sites.

The service, which Unreal Marketing, a Philadelphia-based search engine marketing and interactive advertising agency, plans to launch later this year or in early 2005, will include software for reviewing, extracting and indexing products, indexing into search engines, and centralized reporting. Pricing has yet to be determined for the paid inclusion portion, but will be less than the rate for larger retailers, which ranges from 35 cents per word to $3 and in different merchandising categories, says Unreal Marketing CEO Michael Stalbaum. "Research we’ve seen indicates that almost 100% of small businesses see a web marketing presence as critical and 40% see search engine marketing as an important tool to drive traffic and convert sales," Stalbaum says. "There are a lot of small retailers who need these kinds of services now."

Unreal Marketing Solutions is a full-service interactive agency specializing in search engine optimization and online media. The company`s search engine marketing services, which include paid inclusion, natural optimization, paid listings management and keyword buying, are utilized by a number of Internet and multi-channel retailers such as Foot Locker, L`Oreal USA, and Artbeads.com.

 

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement