September 10, 2004, 12:00 AM

eBay dominates in number of visitors to apparel/beauty sites

Among the top 10 apparel/beauty sites ranked by number of unique visitors, eBay dominates with the top two sites, Nielsen/NetRatings reports.

Kurt Peters

Executive Editor

 

Among the top 10 apparel/beauty sites ranked by number of unique visitors, eBay dominates with the top two sites–eBay Clothing, Shoes & Accessories, with 2.1 million visitors, and eBay Jewelry & Watches, with 1 million, Nielsen/NetRatings reports.

Avon ranked third, with 675,000, followed by Gap with 447,000; Zappos.com, 428,000; L.L. Bean, 413,000; Old Navy, 406,000; and Lands’ End, 327,000.

In average time per visit, Old Navy led with 18 minutes, 37 seconds, followed by Lands’ End, 13 minutes, 23 seconds; L.L. Bean, 11 minutes, 24 seconds; Gap, 10 minutes, 59 seconds; Avon, 10 minutes, 2 seconds; Zappos, 8 minutes, 43 seconds; eBay Clothing, Shoes & Accessories; and eBay Jewelry & Watches, 6 minutes, 2 seconds.

Consumers aged 45+ accounted for the largest number of unique visitors to apparel/beauty sites, at 9.95 million; followed by consumers aged 35-49, at 7.74 million, and consumers aged 55+, at 4.77 million.

In terms of income, households with incomes of $50,000-$74,999 accounted for the largest number of unique visitors to apparel/beauty sites, at 7.6 million, followed by $25,000-$49,999, at 6.2 million, and $75,000-$99,999, at 5.03 million.

For the same week, the food-and-beverage category garnered the most online advertising impressions among consumer goods advertisers, with 265.01 million, according to Nielsen’s AdRelevance report.

The top consumer goods categories cited by AdRelevance and their number of online ad impressions, in millions:
• Food-and-beverage, 265.01
• Apparel & Jewelry, 228.98
• Personal care, 143.38
• Print publishing, 123.24
• Home-and-garden, 90.34
• Recreational gear, 67.37
• Automotive supply, 41.71
• Toy-and-hobby, 39.24.

 

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