September 8, 2004, 12:00 AM

Seven Redcats USA retail sites implement EasyAsk’s search technology

Seven online retailing sites operated by Redcats USA, formerly Brylane, have implemented EasyAsk Inc.’s Enterprise 9 search, EasyAsk reports.

Kurt Peters

Executive Editor

 

Seven online retailing sites operated by Redcats USA, formerly Brylane, have implemented EasyAsk Inc.’s Enterprise 9 search, EasyAsk reports. The sites are BrylaneHome’s Brylane.com, Chadwick`s (chadwicks.com), Lane Bryant Catalog (lbcatalog.com), Lerner Catalog (lernercatalog.com), Jessica London (jessicalondon.com), KingSize (kingsizedirect.com) and Roaman`s (roamans.com).

Without releasing details, Redcats says initial results of the implementations have shown an immediate impact on search success rates, conversion rates and ROI.

EasyAsk Enterprise 9 allows shoppers to search on a phrase, a single word, or a full sentence and then provides search results as the opportunity to navigate to other results.

"Deploying EasyAsk Enterprise 9 has led to increased conversion rates and superior customer satisfaction, both critical to the success of our growing brands,” said Alex Betancur, vice president of online technology, Redcats USA, No. 134 in Internet Retailer`s Top 300 Guide to online retailers. “We anticipate continued results across our family of sites in the areas of both customer retention and acquisition."

EasyAsk Enterprise 9 also provides a merchandising and analytics dashboard that gives managers a web-based tool for analyzing shopping behavior and search patterns. That allows marketing managers to collect shopping data to instantly update product attribute information to best suit how their customers are using the site.

 

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