September 3, 2004, 12:00 AM

eBay leads in visits to online shopping sites

EBay led all online shopping and travel destinations in number of unique visitors for the week ended Aug. 22, Nielsen/NetRatings reports.

EBay led all online shopping and travel destinations in number of unique visitors for the week ended Aug. 22 with 16.55 million, more than double second-ranked Amazon’s 7.35 million, Nielsen/NetRatings reports.

Yahoo Shopping came in a distant third, with 3.02 million visitors, followed by Expedia, 2.84 million; Dell, 2.75 million; Target, 2.89 million; Wal-Mart, 2.05 million; Orbitz, 2.01 million; Travelocity, 1.96 million, and NexTag, 1.91 million.

EBay was also far out in front in the average length of time per visit, at 42 minutes, 15 seconds; followed by Dell, 11 minutes, 12 seconds; Amazon, 10 minutes, 43 seconds; Expedia, 8 minutes, 52 seconds; Orbitz, 8 minutes, 45 seconds; Travelocity, 7 minutes, 58 seconds; Target, 6 minutes; Wal-Mart, 5 minutes, 45 seconds; Yahoo Shopping, 3 minutes, 15 seconds; and NexTag, 2 minutes, 19 seconds.

For the same week, Levi Strauss & Co. led all consumer goods advertisers in the number of online ad impressions, with 77.15 million, according to Nielsen’s AdRelevance report.

The top ten consumer goods advertisers cited by the AdRelevance report and their number of online ad impressions, in millions:
-- Levi Strauss, 77.15
-- The Goodyear Tire & Rubber Co., 60.05
-- Nestle USA Inc., 32.74
-- Entertainment Publications, 32.25
-- Spiegel Inc., 30.20
-- iN Touch Weekly, 29.86
-- IncreaseYourHealth.com, 29.34
-- Body Forum, 26.30
-- General Mills Inc., 24.59
-- Altria Group Inc., 23.04.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Will Devlin / E-Commerce

Three simple steps to reducing shopping cart abandonment

Payment options, a shopping cart that holds a customer’s items while she ponders the purchase ...

FPO

Adrien Henni / E-Commerce

eBay and Russian Post accelerate cross-border deliveriies

EBay and Russian Post have signed a memorandum of cooperation aimed at reducing the time ...

Advertisement