August 30, 2004, 12:00 AM

Rising Above Spam

(Page 4 of 4)

What`s unique about the product, Wehr says, is that it pulls together into one report results from different campaigns. For instance, a retailer who buys Google AdWords as well as Overture search terms can compare results from the two campaigns in one spreadsheet. Wehr acknowledges that web analytics programs have marketing analytics information in them, but she contends that the marketing reports get buried in reports on web site usage. Furthermore, she says, ROI Trax can be easily used and manipulated by a marketing staff without IT intervention.Suttons Bay, Mich.-based Oneupweb offers ROI Trax as a hosted service. Fees start at $200-$1,000 a month, depending on the size of the site and complexity of marketing campaigns.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Seth Barnes / BLOG_ROOT

Commissions are for closers

A Savings.com executive responds to an Internet Retailer article describing a web merchant’s decision to ...

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

Advertisement