PetSmart acquired Pet360 for $130 million in cash and up to $30 million more in future performance-based payments.
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What`s unique about the product, Wehr says, is that it pulls together into one report results from different campaigns. For instance, a retailer who buys Google AdWords as well as Overture search terms can compare results from the two campaigns in one spreadsheet. Wehr acknowledges that web analytics programs have marketing analytics information in them, but she contends that the marketing reports get buried in reports on web site usage. Furthermore, she says, ROI Trax can be easily used and manipulated by a marketing staff without IT intervention.Suttons Bay, Mich.-based Oneupweb offers ROI Trax as a hosted service. Fees start at $200-$1,000 a month, depending on the size of the site and complexity of marketing campaigns.