August 30, 2004, 12:00 AM

Right This Way

(Page 3 of 3)

Given that, the industry will likely start seeing more-and even more sophisticated-efforts in the arena of conversion enhancement by search marketing companies, web design companies, technology developers and others whose own success is tied to the success of e-marketers they serve.

“Anybody who is in direct marketing knows how accountable their budget it,” says Jupiter Research Inc. analyst Patti Freeman Evans. “So in order to justify or optimize your budget you need to know how it’s performing. With companies driving their capability to track marketing initiatives through to conversion, it gives marketers a very powerful tool.”

mary@verticalwebmedia.com

 

 

Click Here for the Guide to Search Engine Marketing Solutions

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Puneet Mehta / Mobile Commerce

Keeping the creepiness out of mobile marketing

A mobile marketing expert offers five tips to retailers on how to approach new marketing ...

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

Advertisement