August 20, 2004, 12:00 AM

eBay leads in number of visits to computer and consumer electronics sites

EBay led computers/consumer electronics retail sites in unique visitors, with 1.96 million, for the week ended Aug. 8, Nielsen/NetRatings reports.

Kurt Peters

Executive Editor

 

EBay Electronics led all multi-category computers and consumer electronics retail sites in number of unique visitors, with 1.96 million, for the week ended Aug. 8, Nielsen/NetRatings reports.

Second-ranked Best Buy had 1.57 million visitors, followed by CircuitCity.com, 791,000; Sony Electronics (SonyStyle.com), 738,000; Sony.com, 562,000; OSDN, 389,000; Mozilla.org, 358,000; RadioShack.com, 293,000 and MSN Tech & Gadgets, 272,000.

CircuitCity.com led in the average amount of time per visit, with 9 minutes, 5 seconds, followed by eBay Electronics, 8 minutes, 57 seconds; BestBuy.com 6 minutes, 28 seconds; Sony Electronics, 6 minutes, 4 seconds; RadioShack.com, 5 minutes, 13 seconds, OSDN, 3 minutes, 28 seconds; Sony, 3 minutes, 59 seconds; MSN Tech & Gadgets, 1 minute, 56 seconds.

By age groups, consumers aged 45+ accounted for the largest group of visitors to multi-category computers and consumer electronics sites, at 40.6%, followed by consumers aged 35-49, at 31.2%; consumers aged 55+, 20.2%; and consumers aged 25-34, 17.7%.

In terms of income, households with incomes of $50,000-$74,999 made up the largest share of visitors, followed by $25,000-$49,999, 26%; and $100,000-$149,999, 13.6%.

Also for the week ended Aug. 8, Netflix Inc. led all retail goods and services advertisers in the number of online ad impressions, with 389.4 million, according to Nielsen’s AdRelevance report.

The top 10 retail goods and services advertisers and their number of online ad impressions, in millions, according to the report:
Netflix, 389.4
Classmates Online Inc., 185.8
Best Buy Co. Inc., 187.7
J.C. Penney Co. Inc., 127.8
Amazon.com Inc., 109.9
eBay Inc., 71.6
Date.com Inc., 70.7
CMGI Inc., 58.7
Target Corp., 57.7
Wal-Mart Stores Inc., 56.8.

 

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