Although Webmetrics is best known as a site testing, monitoring and measurement services provider for e-business, the company sees growth in a new market: web analytics that help web retailers improve site performance.
Webmetrics is entering the retailing analytics market with HitAnalyzer, a new hosted web site performance and analytics reporting service. HitAnalyzer is a subscription-based service that captures, tracks and logs unique visitor IDs, behavior and referring page activity and provides customers with graphical representation of web site analytics data.
Other analytics packages focus on helping Internet retailers understand customer behavior, traffic and other metrics once they reach the home page. HitAnalyzer lets users do customized internal reporting, but the application also tracks other information such as site monitoring data, page load times, various errors, transaction monitoring data, transaction load times and server monitoring data.
HitAnalyzer can graph 10 key analytics metrics, including the number of page views, visits and new/returning visitors by time period, as well as top 10 referrers, paths and search phrases by search engine. "The enterprise user base for our web site and transaction monitoring services has become very diversified, expanding from IT departments to marketing departments and partners that want to compare site performance data with that of web analytics," says Webmetrics CEO Tim Drees.
The analytics application is priced according to the number of monthly page views and the number of domains supported and starts at $50 per month for up to 50,000 monthly page views.