WAKEFIELD, MA - August 18, 2004 - BeNOW, the strategic database marketing services provider, today announced the appointment of Ned McMullen to senior vice president of sales.
McMullen will lead sales efforts for BeNOW`s Multi-Channel Retail segment, drawing on an extensive background working with many industry leaders to develop and implement strategic CRM programs for significant sales and margin improvements.
Prior to joining BeNOW, McMullen was vice president of business development for loyalty marketing provider S&H; GreenPoints, specializing in providing database hosting and customer loyalty solutions for consumer retailers.
He was formerly a vice president of sales for AT&T; and was also a division manager responsible for AT&T;`s partnership marketing and consumer CRM programs.
McMullen is a graduate of Colgate University and holds an MBA from Columbia University.
Ranked by Forrester Research among the top ten database marketing service providers, BeNOW is exclusively focused on designing and managing marketing databases as an outsource service provider. Led by industry veterans who have successfully implemented more than 200 marketing databases, BeNOW serves most multi-channel marketers, but specializes in Catalog, Retail and e-Merchants, offering industry-specific data models, business processes and management reports. BeNOW also provides extensive marketing strategy services to assist its clients in improving customer retention, executing cross-sell programs and increasing ROI of direct mail and e-mail marketing campaigns. For more information on BeNOW, visit www.benow.com.
StandPoint Public Relations