While some fulfillment companies compete strictly on trying to offer web merchants their best possible deal on picking, packing and shipping, IMPAC Technology Inc. believes self-service Internet technology can also be a key differentiator.
As a way to compete for new business in the Internet retailing segments it serves, including Christian-based publishers who want to diversify and open web stores and importing and exporting companies with e-commerce sites in the gifts space, IMPAC is introducing SalesManager, a new web sales tool that gives executives and sales representatives better access to fulfillment and inventory control information.
The product, which IMPAC is now rolling out to the Internet retailing market, is a web portal tool that integrates sales reps more easily into a retailer’s information management, inventory management and customer relationship management systems. With SalesManager, sales reps can use their web-connected personal computer, laptop and, eventually, wireless handheld tools to access fulfillment information and sales-related data such as lead sheets, forms, product reports and contact information. "Fulfillment information goes beyond the warehouse and sales managers and reps need easy and web-based access to order status and inventory data," says IMPAC Technology CEO James Freed. "All systems and information need to be tightly integrated."
IMPAC Technology offers SalesManager in conjunction with other products, including OrderManager, a fully integrated, web-enabled order management and general ledger system designed for medium-size businesses. IMPAC’s Technology customers include Jaco of America, Discrete Drums and Walk thru the Bible. The company also operates a separate fulfillment business unit.