EUGENE, OR - August 4, 2004 - TrafficLeader, a leading provider of search engine marketing services and a subsidiary of Marchex, Inc. (NASDAQ: MCHX), today unveiled an expanded set of services focused on Internet search engine optimization (SEO) and introduced its new Web site, (www.trafficleader.com).
TrafficLeader`s redesigned site guides merchant advertisers through the company`s three core areas of focus, providing the three key necessary services for merchants to attract new customers through Internet search engines: expanded Natural SEO offerings; Bid Management, which provides merchants with a single source for the purchase, management, optimization and reporting aspects of pay-for-performance search marketing campaigns; and, Paid Inclusion, which is TrafficLeader`s core service.
TrafficLeader`s expanded SEO offerings enable leading online merchants to make their respective Web sites more accessible to the Internet`s major search engines, and therefore enable merchants to realize more raw search engine traffic, by following three easy steps:
-- Analysis: TrafficLeader provides detailed analysis and initial benchmarking of a merchant`s Web site, which includes in-depth critique of Web site coding practices, URL structure, content depth, and other factors that can affect a site`s positioning in search engine results.
-- Implementation: TrafficLeader develops detailed implementation plans for its merchant customers, proving specific instructions and steps to enable Web site owners to optimize their respective sites for placement in relevant search results. TrafficLeader also provides training to support this process.
-- Performance reporting and measurement: TrafficLeader provides comprehensive performance reports to its clients, including comparisons to initial benchmarks, as well as in-progress monitoring. This allows merchants to see reports on the increase in raw search engine traffic, and track improvement on an engine-by-engine basis.
"As a pioneer in developing search marketing campaigns for many of the world`s leading retail brands and now as a provider of comprehensive Natural SEO and Bid Management programs, TrafficLeader is uniquely positioned to offer a broad selection of search engine marketing services for online merchants," said Jerry Wiant, TrafficLeader CEO. "With a rapidly growing population of online merchants competing for Web site visits and sales, it is more important than ever that merchants have easy access to a results-driven combination of services that will meet their specific needs and provide the best return on advertising spending possible."
TrafficLeader (www.trafficleader.com) is a leading provider of search engine marketing services, including search inclusion, paid inclusion, bid management, natural search engine optimization, and local search marketing applications: all supported by the company`s conversion tracking and analysis. Through its trusted relationships with major Web search, product shopping and directory entities, TrafficLeader brings its clients highly targeted traffic and sales opportunities, while delivering relevant search results for users seeking specific products or services.
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For further information, contact:
Mark S. Peterson
VP of Public Relations