July 29, 2004, 12:00 AM

Faster and Faster

(Page 2 of 2)

In summary, companies wishing to consistently grow revenue online face an increasingly demanding audience and must look to technologies such as web services to help create competitive advantage. Recognizing the key elements of online shopping success-speed, convenience, scalability and responsiveness-is critical to earning and retaining long-term customer value.

The challenge in capturing this demanding audience is, as it always has been, the balancing of IT practicality with merchandising creativity. The difference today is that a web services-based environment enables IT to be as flexible in their response as the merchandising department is in their requests.

Allan Wood is a retail industry solution specialist for Akamai Technologies Inc., provider of distributed computing solutions and services. He can be reached at awood@akamai.com.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

Advertisement