SANTA BARBARA, Calif.--July 7, 2004--ValueClick, Inc.`s (Nasdaq:VCLK) Commission Junction, a provider of advanced online performance marketing solutions, announced that it has appointed John Locke as vice president of engineering. John will lead Commission Junction`s technology development efforts, supporting the company`s goal of providing advanced solutions to meet the demands of the growing performance-based marketing industry. With his engineering and business management background, John`s focus will be on ensuring the engineering process remains an efficient engine that meets both the company`s business objectives and the robust functionality requirements of its clients.
"As our customers` online marketing efforts grow, they need sophisticated, reliable solutions that will help them expand their businesses. John`s technical background, engineering management expertise and business acumen bring a wide perspective and maturity to our technology development," said Jeff Pullen, general manager of Commission Junction. "His broad experience will greatly benefit us as we to continue to grow and cement our leadership position in the performance marketing industry."
Prior to his appointment, John consulted with companies on best practices for aligning technology and product development with business management objectives. Before consulting, John was vice president of engineering at PulsePoint, which was acquired by Unisys Corporation, where he then served as general manager of the Internet Services/Products Group. In addition to his role at Commission Junction, John is on faculty at the school of business and management at the University of Phoenix.
"Commission Junction is an exciting, dynamic organization that has developed extremely well. As Commission Junction enters into its next phase of advancement, one of the goals is to harness our entrepreneurial spirit and establish processes that will enable us to continue to efficiently produce innovative solutions," said John Locke, vice president of engineering, Commission Junction. "I`ve built my career helping technology organizations implement best practices, and I look forward to contributing to Commission Junction`s growth and success."
About ValueClick
ValueClick, Inc. (Nasdaq:VCLK) is the single-source provider of media, technology and related services that enable advertisers, agencies and publishers to reach consumers in all major online marketing channels, through our three business units:
• ValueClick Media (http://media.valueclick.com) provides a wide range of online marketing solutions -- including Web Marketing, Email Marketing, Lead Generation Marketing, and Search Marketing -- to create awareness, build brands, deliver targeted visitors, generate leads, drive sales, and grow customer relationships.
• Commission Junction (www.cj.com) provides advanced performance marketing solutions that help marketers increase online leads and sales. By facilitating strategic relationships between advertisers and publishers, Commission Junction leverages its proven expertise in affiliate marketing, optimized advertising and search marketing to drive measurable results for its clients.
• Mediaplex (www.mediaplex.com) provides technology and services that help advertisers, agencies and Web site publishers manage their online advertising and permission-based email campaigns. In addition, the AdWare Systems subsidiary (www.adwaresystems.com) provides software and services that help advertising agencies and other companies operate their businesses more efficiently, through effective agency management, media management, and content management solutions. For more information, please visit www.valueclick.com.
This release contains forward-looking statements that involve risks and uncertainties, including, but not limited to, trends in online advertising spending and estimates of future online performance-based advertising. Actual results may differ materially from the results predicted, and reported results should not be considered an indication of future performance. Important factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements are detailed under "Risk Factors" and elsewhere in filings with the Securities and Exchange Commission made from time to time by ValueClick, including its Annual Report on Form 10-K filed on March 15, 2004, recent quarterly reports on Form 10-Q and current reports on Form 8-K. Other factors that could cause actual results to differ materially from those expressed or implied in the forward-looking statements include, but are not limited to, the risk that market demand for online advertising, and performance-based online advertising in particular, will not grow as rapidly as predicted. ValueClick undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
CONTACT:
Antenna Group for Commission Junction
Alice Khounta
415-977-1916
alice@antennagroup.com
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