June 3, 2004, 12:00 AM

The Paperless Application

(Page 2 of 2)

In addition to helping automate corporate-level hiring, Unicru is working on systems that help optimize store sales performance. The company has been working with a national apparel chain that Reed won’t name to determine what makes the best sales people and then incorporate those traits into candidate screening. “Retailers are getting a lot more sophisticated in their hiring analytics and are demanding more,” Reed says.

Watching the managers

In addition, Unicru is working to extend its services to collaborate with other employee-related programs, such as workplace scheduling. And, although it has focused on big-box chains until now, it is developing systems that boutique chains can use. While the big chains have focused on hiring efficiency, Reed says boutiques address different issues, particularly having to do with personnel management and making sure that store employees are executing headquarters’ brand and marketing plans properly.

The new offerings will be related to giving corporate offices more information about managers’ and employees’ activities and the ability to react to them. “They know that people in the store are the last three feet of the brand, but they have almost no visibility into store managers’ activities,” Reed says.

kurt@verticalwebmedia.com

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