June 3, 2004, 12:00 AM

Riding the search train

A new survey shows who’s using search engines and how.

Search engines have become an indispensable part of many people’s every day lives, but few data exist as to how consumers use online search. Search engine marketing company iProspect.com Inc. commissioned a study to find out. Among the results: More than half of Internet users consult a search engine daily and consumers exhibit a high degree of loyalty for search engines. Here’s what iProspect.com’s survey, with the participation of WebSurveyor, Stratagem Research and Survey Sampling International, reports:

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Jochen Moll / B2B E-Commerce

Grasping the global dimensions of B2B e-commerce

To successfully sell online to businesses around the world suppliers must get a lot of ...

FPO

Bart Schaefer / E-Commerce

Applying back-to-school lessons to holiday e-mail strategy

It’s time to begin holiday “drip” campaigns that send a sequence of messages to consumers, ...

Advertisement