June 3, 2004, 12:00 AM

Riding the search train

A new survey shows who’s using search engines and how.

Internet Retailer

Search engines have become an indispensable part of many people’s every day lives, but few data exist as to how consumers use online search. Search engine marketing company iProspect.com Inc. commissioned a study to find out. Among the results: More than half of Internet users consult a search engine daily and consumers exhibit a high degree of loyalty for search engines. Here’s what iProspect.com’s survey, with the participation of WebSurveyor, Stratagem Research and Survey Sampling International, reports:


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Seth Barnes / BLOG_ROOT

Commissions are for closers

A Savings.com executive responds to an Internet Retailer article describing a web merchant’s decision to ...


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...