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PriceMinister speeds up content delivery to compete with eBay in France
With more than 1.1 million users and surging growth in France, online used-goods retailer PriceMinister is implementing the SpeedSuite content delivery system to speed downloads without taking on the cost of additional database servers, it says.
Managing Editor, B2B E-commerce
With more than 1.1 million users and surging growth in France, online used-goods retailer PriceMinister is implementing the SpeedSuite content delivery system from Speedera Networks Inc. to quicken downloads without taking on the cost of additional database servers, it says. With PriceMinister`s traffic tripling last year, the new content delivery system is crucial to enabling it to stay ahead of eBay and Amazon in France’s online used-goods market, says vice president and CTO Justin Ziegler.
"In the highly competitive market for the online sales of used goods, having a fast and reliable site that customers trust is a make-or-break issue," he says. The new content delivery system is key to PriceMinister’s success by enabling visitors to find things fast while relieving the retailer from stress on its servers due to spikes in network consumption, he adds. PriceMinister specializes in selling used items like digital cameras, DVDs, computer devices and books, though it also sells new and surplus products.
The system also lets Ziegler better manage his site’s content by seeing which content gets the most downloads at particular times, he says. "What I especially like is the robust SpeedEye web-based management portal. I can view my cache hit/miss ratios whenever I want to see which content is being downloaded, and this provides me valuable insight about how we can optimize the site," he says.
At the same time, he adds, the system lets PriceMinister avoid the cost of deploying additional servers. "It’s very costly for us to multiply database servers," Ziegler says, "so relying on Speedera’s globally deployed network of servers to cut the load on my servers in half greatly reduced my costs and my scalability issues, while ensuring smoother transactions so that people can buy more products."