May 20, 2004, 12:00 AM

At CreationsLive.com, live chat is served up through a live video

At CreationsLive.com, the online home of home décor and furniture showcase retailer Creations, customers can ask questions in a live chat session while seeing a live video of the sales agent who specializes in a particular product category.

At CreationsLive.com, the online home of the Delray Beach, FL-based home décor and furniture showcase retailer Creations, customers can ask questions in a live chat session while seeing a live video of the sales agent who specializes in a particular product category.

CreationsLive is using the Live Personal Shopping Assistant video live chat technology recently introduced by its parent company, ShopLive.com. The system is also being used by art seller Native Vision Galleries on its web site CallofAfrica.com, and by Levinson’s Jewelry on LevinsonsJewelry.com. Native Vision and Levinson’s are also based in south Florida.

Daniela Marcolongo, vice president of sales and marketing for ShopLive, says the video live chat tool is expected to become popular among jewelry retailers because it provides online shoppers with a more personal shopping experience. For example, she says, a shopper can ask a sales rep in a video live chat session try on a set of earrings or a ring to show how they wear, offering a similar type of service shoppers frequently request in jewelry stores.

Shoppers using the video live chat can converse with the sales rep by typing in questions as in a regular text-based live chat session, or speak into a computer-mounted microphone. Shoppers with web cameras attached to their computers can transmit their own image to virtually speak face-to-face with the sales rep, ShopLive says.

 

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