May 14, 2004, 12:00 AM

Two eBay sites top the Apparel & Accessories category in number of visitors

Two eBay.com sites top the online Apparel & Accessories category for the week ending May 2, according to Nielsen/NetRatings. EBay Clothing, Shoes & Accessories and eBay Jewelry & Watches were Nos. 1 and 2.

Kurt Peters

Executive Editor

 

Two eBay.com sites top the online Apparel & Accessories category for the week ending May 2, according to Nielsen/NetRatings. EBay Clothing, Shoes & Accessories was the No. 1 Apparel & Accessories site, with 2.7 million unique visitors. EBay Jewelry & Watches was No. 2 with 1.1 million.

The Top 10 were: eBay Clothing, Shoes & Accessories, 2.7 million eBay Jewelry & Watches, 1.1 million. Reflect.com, 651,000 Avon Products, 587,000 Old Navy, 409,000 Victoria’s Secret, 327,000 The Gap, 325,000 Spiegel, 310,000 Chadwick’s, 256,000 Lands’ End, 253,000.

The average time that a shopper spent at the Apparel & Accessories site was 11 minutes, 18 seconds. Shoppers stayed the longest at Avon, at 38 minutes and 24 seconds, and zipped in and out of Gap.com at 4 minutes, 58 seconds. Gap’s sister site, OldNavy.com, hosted the average shopper for 10 minutes, 12 seconds.

Apparel and beauty site visitors were 64% female, 67% between ages 35 and 54, and 55% with household income of $25,000-$75,000.

The top consumer goods segments in online advertising for that week, and the number of impressions, were:

Food & Beverage, 511,802 Print Publishing, 127,867 Personal Care, 124,218 Home & Garden, 69,327 Apparel & Jewelry, 68,259 Toy & Hobby, 17,758 Automotive Supply, 17,282 Recreational Gear, 15,806

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