May 12, 2004, 12:00 AM

Finish Line Broadens its Unicru Relationship

Paul Demery

Chief Technology Editor

Prominent athletic retailer renews contract for advanced workforce selection to maintain its industry-leading hiring practices

PORTLAND, Ore. - May 11, 2004 - Unicru(r) Inc. today announced that The Finish Line, Inc. (hereinafter "Finish Line") (NASDAQ: FINL) has extended its contract for Unicru`s Total Workforce Acquisition solution to optimize the service and productivity of its employees in the athletic retailer`s 547 US locations. In 2003, Unicru`s Total Workforce Acquisition solution helped Finish Line significantly increase retention and applicant flow. Additionally, the associated decrease in turnover saved Finish Line over a million dollars in replacement costs.

"Our commitment to providing outstanding customer service requires that we find, select and hire only the best talent, which requires equally superior cutting-edge technology. Unicru is at the forefront," said Michael Marchetti, Executive Vice President of Store Operations at Finish Line. "Unicru`s decreased our soft dollar costs and helped free up managers to get back to customer service and day-to-day operations. The closed-loop data we`re capturing through Unicru is a key element in current and future hiring strategies. We`re eager to continue our growth with its help."

In addition to the contract renewal, Finish Line is adding multiple tools to further optimize hiring managers` time. An Employer`s Desktop with a custom-designed workflow accessible online from any computer will enable managers to review pre-hire summaries, including an easy-to-read completed application and recommended follow-up interview questions. In addition, Finish Line will now use Unicru`s Rehire Eligibility Scan to screen out those individuals who previously worked for the retailer and are not eligible for rehire. The scan prevents terminated employees from hopping from store to store, reducing costs associated with counter-productive behaviors such as absenteeism, theft and poor quality of work.

"Finish Line is a role model for all retailers struggling with operating costs right now. Not only are they positively impacting their bottom line with Unicru but they`re growing their business and managing their brands through their most important asset - their people," said Chris Marsh, Unicru president and CEO. "We`re thrilled Finish Line has chosen to lengthen its business partnership with Unicru and we look forward to ensuring they secure top talent in the coming years."

About The Finish Line, Inc.

The Finish Line, Inc. is one of the nation`s leading athletic specialty retailers offering the best selection of athletic footwear, apparel and accessories for men, women and kids. Finish Line is publicly traded on the NASDAQ National Market under the symbol FINL and currently operates 547 stores in 46 states and online. To learn more about Finish Line, go to www.finishline.com.

About Unicru

Unicru is the leading provider of Total Workforce Acquisition solutions that enable enterprises to systematically select the highest quality employees across job roles throughout the enterprise to positively impact corporate outcomes through workforce initiatives. Unicru combines scientifically-proven employee selection assessments, applicant recruitment, hiring management decision support, and complete data capture for measurement and continuous improvement of business results for over 60 enterprises including Albertsons, Universal Studios, Blockbuster, CVS, Kroger, and Southeastern Freightlines. For more information, visit www.unicru.com.

Contact:
Lindsi Miller
503.596.3271
lmiller@unicru.com

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