May 7, 2004, 12:00 AM

More than half of gift site visitors will spend over $50 for Mother’s Day

More than half consumers, or 53%, who visited flower, gift and jewelry retail web sites in April either will spend or have already spent more than $50 on a Mother’s Day gift, reports the Feedback Research division of Claria Corp.

More than half consumers, or 53%, who visited flower, gift and jewelry retail web sites in April either will spend or have already spent more than $50 on a Mother’s Day gift this year, according to a study by the Feedback Research division of Claria Corp., which specializes in online consumer marketing and research.

The study, based on a survey of online consumers from March 28 through May 1, also found that 45% will research Mother’s Day gifts online before making a purchase, and that 24% either already have purchased or plan to purchase a Mother’s Day gift online this year.

The study also found that:
-- 20% of respondents who plan to give flowers for Mother’s Day will deliver through an online retailer, compared to 72% who will deliver them in person;
-- For the week ended May 1 compared to the week ended April 17, traffic to retail web sites increased 55% for flower sites, 24% for jewelry sites and 20% for gift sites.
-- 15% of respondents said they will send an e-card for Mother’s Day, compared to 22% who will use regular mail and 46% who will deliver a card in person.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Holly Pavlika / E-Commerce

How a mommy blogger would rewrite online product descriptions

Technical jargon turns off young mothers, who have a lot of buying power. Here’s how ...

FPO

Hilmi Ozguc / Mobile Commerce

Seven tips for making the most of beacon marketing

Mobile commerce experts, including mobile commerce chiefs at retail organizations, say in-store use of mobile ...

Advertisement