May 5, 2004, 12:00 AM

American Greetings adds a third kind of online card

American Greetings is hosting a tab from Arroweye Solutions’ 4YourSoul division that allows consumers to design a card online which 4YourSoul prints out on high-quality card stock and mails.

Kurt Peters

Executive Editor

 

American Greetings has added a third kind of online greeting card to its web site. American Greetings is hosting a tab from Arroweye Solutions’ 4YourSoul division that allows consumers to design a card online which 4YourSoul prints out on high-quality card stock and mails. American Greetings already offers e-cards and a program by which a consumer can design a card and download a program to print it on a home computer. It tested the 4YourSoul application from late last year through early this year, then rolled out the application two months ago.

While he won’t reveal sales details, Jeff Keller, vice president of marketing for Arroweye, which exhibited at the Annual Catalog Conference in Chicago this week, says the company is pleased with sales so far.

Consumers can create their own designs and upload photos to print on their cards. The ubiquity of digital cameras and the spread of broadband Internet access at home bode well for the future of the product, Keller says.

Arroweye also rolled out a service in Q4 last year that allows corporate gift givers to upload logos, business cards and signatures to gift retailing sites. The corporation creates cards to send with corporate gifts, and the retailer prints the cards and matches the cards to the gifts.

Arroweye is also getting ready to roll out a gift card mall-featuring what Arroweye calls “Greeting Card Gift Cards”-where consumers can personalize gift cards and create their own greeting cards, which Arroweye mails for the customer. Two retailers have committed to participation and others are considering it, Keller says.

A dozen retailers are offering 4YourSoul’s greeting cards at their web sites.

Arroweye also announced that its former name, 4YourSoul, will be the name of its consumer card operation, while its business services division and the overall company will use the Arroweye Solutions name.

 

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