UltraDNS Managed Services Make Online Shopping Failsafe for Diamond.com and Ashford.com; Helps Maximize Sales, Customer Satisfaction
BRISBANE, Calif.--April 23, 2004-- UltraDNS(TM) Corporation, the world`s leading Managed DNS provider, today announced that two top online retailers have chosen its managed DNS solutions to help maximize sales and customer satisfaction. Diamond.com and Ashford.com are utilizing a combination of services from UltraDNS -- including its Managed DNS Service and SiteBacker Service -- to ensure customers always reach their respective online stores and benefit from a secure, reliable shopping experience. The UltraDNS solutions eliminate the most common form of website and e-mail delivery failures.
Diamond.com and Ashford.com are the flagship eCommerce sites of parent company Odimo Incorporated. These online storefronts are dedicated to bringing the widest selection and highest quality diamonds and luxury brands to the consumer at competitive prices. With more than 250,000 unique visitors to their sites daily, these retailers require disaster recovery solutions that guarantee failsafe website and e-mail availability. The company began utilizing the UltraDNS solutions in November 2003 in order to prepare for the peak demand of the holiday season.
"Our total order volume increased more than 180 percent during the 2003 holiday season," said George Grous, chief technology officer of Odimo, Incorporated. "Since migrating to the UltraDNS Managed DNS Service, we have improved the performance of our sites and have recouped the systems administrator`s time to perform other important functions in the organization. UltraDNS Managed DNS Service provides an intuitive and easy to use administrative console which enables us to make changes quickly from any location."
The UltraDNS Managed DNS Service provides these e-tailers with the world`s first fully fault-tolerant DNS platform capable of delivering a service level agreement (SLA) for 100 percent uptime. The Managed DNS Service directs traffic to the closest topological server in the UltraDNS global network, enhancing the performance and reliability of web-based applications. In addition to Diamond.com and Ashford.com, more than 8,000 other companies worldwide depend on UltraDNS for Managed DNS services.
"While we focus on being the leading online purveyors of discounted luxury brands, UltraDNS ensures business continuity by guaranteeing availability of our web and e-mail servers, access that is critical to our bottom line," said Grous.
The UltraDNS SiteBacker Service is an advanced monitoring and fail-over solution which provides disaster recovery for any server on the Internet. By dynamically updating DNS records based on real-time indicators within a customer`s environment, UltraDNS is able to redirect traffic to a secondary location. This helps deliver 100 percent site availability, so that web traffic is uninterrupted, and customers always reach their intended content.
"Leading online retailers such as Diamond.com and Ashford.com recognize the value that intelligent DNS solutions can have on the success of their business," said Ben Petro, president and CEO of UltraDNS. "These progressive online retailers are using a combination of UltraDNS solutions to bulletproof their DNS infrastructure, helping to ensure that their `virtual` retail doors are always open for business."
Odimo Incorporated, a privately held company based in Fort Lauderdale, Fla., owns and operates a family of online retail stores dedicated to bringing the widest selection of brand name watches, fine jewelry, personal luxury accessories and the highest quality diamonds direct from the source to the consumer at unbelievable prices. Ashford.com, Diamond.com, and WorldofWatches.com are among several website storefronts designed to meet the differing needs of today`s online consumers while utilizing a centralized infrastructure to provide exceptional value, superior customer service and the widest product selection available online. We invite you to shop our online stores at http://www.Ashford.com, http://www.Diamond.com, http://www.WorldofWatches.com or any of our other online stores. You can also shop by phone at 1-866-Ashford or 1-888-DIAMOND.
Based in Brisbane, Calif., UltraDNS Corporation is the world`s leading Managed DNS Service Provider with over eight million domains currently under management, delivering solutions that enhance the reliability and performance of the world`s largest directories and the mission-critical applications that access them. UltraDNS offers highly scalable solutions -- both as a managed services provider and as a developer of custom infrastructure solutions -- built on its unique Directory Services Platform and proprietary, patented technologies. UltraDNS infrastructure services, such as Managed DNS, address the growing need for fast, reliable responses to directory queries in today`s converging Internet/telecom environment. By connecting a user`s information request to the proper directory and assuring a quick, accurate response, UltraDNS plays a key enabling role in delivering content, information and data to users when, where and on whatever device they choose. The company was founded in 1999 and is funded by Reuters Group PLC, VantagePoint Venture Partners and New Enterprise Associates. For more information please visit www.ultradns.com.
Dan Lovette, 650-228-2367