Elvis Presley Enterprises is beefing up the e-commerce capabilities of its web site. The company has moved the official online store of Elvis Presley merchandise and music to FanBuzz, provider of e-commerce to licensed sports, entertainment, character, and media-based properties.
ShopElvis.com has been part of Elvis.com for some time. Elvis Presley Enterprises had used a combination of outsourcing the web site, using a local company to warehouse and fulfill the orders and managing the online store through the physical store in Memphis, says Scott Williams, manager of marketing for Elvis Presley Enterprises.
It has now outsourced the entire operation to FanBuzz, which will perform web site development, order processing, product fulfillment, and customer service for ShopElvis.com. It will maintain the ShopElvis.com server. ShopElvis.com went live with FanBuzz April 1.
FanBuzz will also manage the online shopping component of The Official Elvis Presley Collectors Club, which has 7,000 members worldwide who pay $29.95 a month. Besides a source of revenue and loyal customers, the Collectors Club serves another purpose, Williams says. Product managers often post messages or pictures of new products in the Collectors Club message board and get instant feedback. “We’ll get 30 posts right away from members who say I like it, I don’t like it, I’d rather see it in a different color,” Williams says. “It’s a great way for the product licensees to see what people like.”
Future enhancements to the web site will include audio clips, which are not available now. Williams says Elvis Presley Enterprises is particularly interested in audio clips of concert recordings and outtakes that are not available on Elvis Presely CDs.