April 23, 2004, 12:00 AM

Apparel retailer Blair’s Q1 e-commerce sales rise 27%

Blair’s e-commerce sales rose 27% year-over-year for the first quarter ended March 31, to $24 million, while total net sales declined 6%, the company reported today.

Direct marketer Blair Corp.’s sales at its two retail apparel and home products web sites, CrossingPointe.com and Blair.com, rose 27% year-over-year in the first quarter, to $24 million from $18.9 million, the company said today. Blair’s Q1 e-commerce sales accounted for 18.7% of total net sales, up from 13.8% in the year-ago quarter.

Blair, which also sells through catalogs, said total Q1 net sales declined 6.1%, to $128.6 million from $137 million, though net income rose 14% to $571,000 from $500,000.

Bryan J. Flanagan, senior vice president and CFO, attributed the improved net income to its automated fulfillment operations and more efficient targeted marketing.

 

 

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Holly Pavlika / E-Commerce

How a mommy blogger would rewrite online product descriptions

Technical jargon turns off young mothers, who have a lot of buying power. Here’s how ...

FPO

Hilmi Ozguc / Mobile Commerce

Seven tips for making the most of beacon marketing

Mobile commerce experts, including mobile commerce chiefs at retail organizations, say in-store use of mobile ...

Advertisement