April 22, 2004, 12:00 AM

Repeat customers become a more important part of 1-800-Flowers.com’s mix

Repeat customers at 1-800-Flowers.com accounted for 56.6% of the company’s business in the quarter just ended.

Kurt Peters

Executive Editor

 

Repeat customers at 1-800-Flowers.com accounted for 56.6% of the company’s business in the quarter just ended, the company reported today. “This reflects the company’s successful efforts, through all of its marketing and merchandising programs, to deepen and expand the relationships with its customers,” the company said.

1-800-Flowers.com released its fiscal year third quarter results Thursday, reporting that online revenue increased 15.4% to $74.5 million from $64.6 million a year ago. Total revenue increased 8% to $134.1 million. Telephone orders declined 2.7% to $50.9 million. Online revenue represented 55.5% of all revenue in the quarter, up from 52% a year ago.

1-800-Flowers reported net income for the quarter of $1.9 million, up 64.2% from $1.2 million a year earlier.

The company attracted 707,000 new customers with 64% coming online. More than 1.6 million customers placed orders during the period.

 

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