First In Industry To Directly Connect Storefronts to Pay-Per-Click Advertising Campaigns
San Diego, CA – April 20, 2004 – Miva® Corporation, a FindWhat.com Company (NASDAQ: FWHT), a leading online provider of software and services for small to medium-sized enterprises, today announced the launch of Miva MarketPlace™ 2.0 in conjunction with the release of Miva Merchant™ v4.23. Miva Marketplace is powered by the FindWhat.com Network™.
The combined offerings enable tens of thousands of Miva Merchant users with keyword-targeted, pay-per-click advertising services, accessible from special controls in the v4.23 Miva Merchant administrative interface, built specifically to interact with the FindWhat.com Account Manager. Web site owners who do not have Miva Merchant may also take advantage of the updated Miva Marketplace advertising functionality through a stand-alone web application running on MivaMarketplace.com.
"This seamless integration is the first of its kind connecting storefront ‘product` information with performance-based advertising, empowering merchants to save time and money managing their advertising campaigns on the FindWhat.com Network," said Jason Williams SVP/GM merchant services division at FindWhat.com. "The speed at which the Miva and FindWhat.com teams were able to complete this product innovation is a testament to the vision, dedication and execution of all team members involved."
Miva Merchant is the leading e-commerce solution used by the Web hosting industry and contains a shopping cart, inventory management, online ordering, payment processing and integration with leading products such as QuickBooks Pro. The software contains a unique combination of API`s that enable online sellers to use aftermarket development modules to enhance the online storefronts that they create themselves with a point and click browser based interface.
The branded Miva Marketplace 2.0 solution seamlessly connects Miva Merchant users with the FindWhat.com Network of keyword-targeted, pay-per-click advertising opportunities. Using a simple wizard, Miva Merchant users can automatically include their product descriptions and keywords into the FindWhat.com system. The new interface to the FindWhat.com service is easy to use and familiar to users of Miva Merchant.
"Online sellers already have excellent functionality through the various components of Miva Merchant to convert a web site visitor into a buying customer," said Joe Austin, general manager of Miva. "Now with the Miva Marketplace 2.0 functionality, they have even more, with the power to drive highly targeted traffic directly to product displays in their online storefronts."
"Our entire strategic direction points to offering the right combination of products and services to help merchants throughout the customer lifecycle of finding prospects, getting those prospects to convert to customers and retaining those customers through retention-based marketing strategies," stated Craig Pisaris-Henderson, chairman and chief executive officer of FindWhat.com. "This integration is the first of a carefully selected expansion into full merchant services."
The software and services are available immediately from the Miva web site and are also available from the hundreds of hosting partners in the Miva network of solution partners.
About Miva® Corporation
Founded in 1996, Miva Corporation provides a leading online e-commerce platform for small to medium sized enterprises (SMEs). The Miva Platform consists of software, services, and a partner network assembled for the purpose of helping to create and enhance online business. Miva partners are at the forefront in servicing the increasing number of small to mid-size enterprises using the Internet to expand their market reach. Partners can easily and quickly integrate the Miva platform of applications and API`s with their existing services to deliver complete online business solutions to SMEs. Miva is a leader in offering the ease of browser-based point and click online business creation, combined with deep customizability and integrated SME focused marketing services. For more information about Miva call 1.858.490.2570 or visit http://www.miva.com.
FindWhat.com creates and offers proprietary performance-based marketing and commerce enabling services that help online businesses of all sizes throughout the business cycle: finding, getting and keeping customers. Its marketing division creates online marketplaces where buyers are introduced to sellers at exactly the right moment, when they are searching for products and services on the Internet; this introduction is based on a bid-for-position, pay-per-click, keyword-targeted advertising service. FindWhat.com offers this service directly to advertisers through the FindWhat.com Network™, and offers a private label version of this service to large companies and portals worldwide, including Lycos and Mitsui & Co., Ltd. In addition, FindWhat.com operates a merchant services division which includes Miva®, a leading online platform of software and services for small to medium-sized enterprises (SMEs). With its easy-to-use, highly customizable and integrated browser-based point and click business creation software and a vast partner network, Miva is focused on helping to create and enhance online business and marketing services for SMEs. More information on FindWhat.com is available on the Company`s website at http://www.FindWhat.com.
Forward Looking Statements
This press release contains certain forward-looking statements that are based upon current expectations and involve certain risks and uncertainties within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. Words or expressions such as "plan," "intend," "believe" or "expect`" or variations of such words and similar expressions are intended to identify such forward-looking statements. Key risks are described in FindWhat.com`s reports filed with the U.S. Securities and Exchange Commission, including the Form 10-K for fiscal 2003. Readers should note that these statements may be impacted by several factors, including economic changes and changes in the Internet industry generally and, accordingly, FindWhat.com`s actual performance and results may vary from those stated herein, and FindWhat.com undertakes no obligation to update the information contained herein.
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