April 16, 2004, 12:00 AM

eBay has lock on top 2 apparel/accessories sites, Nielsen/NetRatings says

EBay’s clothing, shoes and accessories section hosted 2.84 million unique visitors the week ending April 4 and its jewelry and watches section hosted 1.04 million.

It’s going to take lot for any online apparel retailer to break into the top spot in terms of unique visitors: eBay.com has Nos. 1 and 2 sewn up by a large margin, according to the latest ranking of apparel and beauty sites from Nielsen/NetRatings. EBay’s clothing, shoes and accessories section hosted 2.84 million unique visitors the week ending April 4 and its jewelry and watches section hosted 1.04 million.

The top 10 apparel and beauty sites by visitors for the week ending April 4, according to Nielsen/NetRatings, were:
eBay Clothing, Shoes & Accessories 2,843
eBay Jewelry and Watches 1,046
AVON 545
Old Navy 544
Lands` End 526
VictoriasSecret.com 471
The Gap 464
Mary Kay 359
LLBean.com 338
Spiegel 309

No big surprise that visitors were heavily female, with women making up 63% of visitors to apparel and beauty sites. 70% of visitors were age 35-54.

The top consumer goods industry segments advertising online the week ending April 4, and the number of impressions, according to Nielsen/NetRatings’ AdRelevance report, were:

Food and beverage, 412,162
Print publishing, 216,040
Personal care, 162,310
Home and garden, 89,423
Recreational gear, 75,598
Apparel and jewelry, 58,806
Automotive supply, 27,509
Toy and hobby, 14,598

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